Ultra Wear generation launched

Confirmed · Material · Formula change · 2017

Lancôme introduced the Teint Idole Ultra Wear generation and a 40-shade My Shade My Power campaign in 2017.

Formula change

Lancôme introduced the Teint Idole Ultra Wear generation and a 40-shade My Shade My Power campaign in 2017.

Research boundary: Earlier milestone years do not establish additional formula families.

What FormulaWatch can—and cannot—say

Lancôme introduced the Teint Idole Ultra Wear generation and a 40-shade My Shade My Power campaign in 2017.

Earlier milestone years do not establish additional formula families.

Sources supporting this event
  • Lancôme Teint Idole Ultra Wear Foundation evidence — prnewswire.co.uk

    Strong evidence · supports